GPS to GO & the Olympic Torch 2010

How cool is this ! Here we have your faithfull GPS guy Russ Salo here in the presence of one of our great Canadian Olmpic Torch Bearers along with my 7 yr old son Richard. As a member of the 104th Beaver Colony we had one of the other Beavers fathers in as a special guest -a big thank you - wayyy cool - This gent was lucky enough to carry the torch through the streets of Ottawa in the run up to the Vancouver Winter Games. The torch is beautifully made -plastic & stainless steel with the fuse -or ignition system removed after use. The torch is a few pounds and has black carbon burn marks on it from the flames- lovely!

Your Buyer in 2010

This came to me from my good friend Terry who is a business coach with Action coach



I am the first to say I hate email blast but I found this very relevant to most of us and want to share.



Jeffrey Gitomer is a well know speaker/author both in Canada and the US with anyone who does sales of any kind (business owners) and has a weekly newsletter called Sales Caffeine”.



I found his description of today’s buyer, business or consumer to be very interesting. I stole this shamelessly from his newsletter.



Let me give you the details of what the new customer (both business and consumer) looks like: (NOTE: I'm using "he" but I also mean "she.")


* He's going to decide somewhat slower. He's been hesitating for more than a year.
* He's angry about the value of his home, and the value of his investments.
* He will not be doing business the same way it's been done before.
* He will not be banking the same way he banked before.
* He will not be advertising the same way he advertised before.
* He will not be buying a car the same way he did before.
* He will not be buying a home the same way he did before.
* He will not be investing the same way he did before.
* He's online. Checking out your website - and your competitor's website.
* He's socializing. Telling everyone what's happening in his world and the world.
* He's Tweeting, Facebooking, and Linked-In-ing. Social media is still a firestorm.
* He's blogging about his experiences with you, for the world to read.
* He's YouTubing about his experiences with you for the world to watch - by the millions (any questions United Airlines?).
* He's Googling, not yellow-paging.
* He's texting. A lot.
* He's using his mobile device to do damn near everything.
* He's WiFi-ing in his hotel room, on the plane, in Starbucks, and at home.
* IF he's reading a paper, or getting the news, it's online.
* He's as likely to watch The Daily Show, The Colbert Report, or listen to Howard Stern for news as he is to watch a network "news" person read a tele-prompter.
* He's purchasing after midnight. By the billions.
* He's looking for ease of doing business with you.
* He is value oriented, but will look to price as part of the decision.
* He wants a relationship.
* He wants, needs, and expects GREAT service after the sale.
* He does not want to wait for anything or anyone.
* He needs help and expert advice.
* He's looking for ideas and answers.
* He can check your price and your facts in two seconds or less on Google.
* He knows as much about your product as you do.
* He knows MORE about your competitor's product than you do.
* He can pay right now IF you can take a credit card online.
* He expects someone to answer the phone when he calls that can actually HELP.
* He is SICK of off-shore call centers, erroneously called "help desks."
* He is SICK of you telling him how important his call is while he stands on hold.
* He is SICK of your recorded hold message.
* He demands the truth. All the time.
* He no longer trusts the institutions he used to hold sacred.
* He expects you to be as computer literate as he is.
* He needs to be understood and feel your sincere concern.
* While you are qualifying him, he is qualifying you.
* If he needs a referral or recommendation, he'll go to Craig's list or Angie's list or Google or his next door neighbor, or anyone else but you...UNLESS you have video testimonials online.





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http://www.gitomer.com/





Terry Lussier
Certified Business Coach
ActionCOACH
The World's #1 Business Coaching Firm
70 Raftus Square
Nepean
ON, K2J 2S2
Main: (613) 440-0597
Cell: (613) 725-7720
Fax: (613) 483-4822

Website: www.ActionCOACH.com/TerryLussier